IWEMB 2017

Impressions of the workshop

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  • Day 1 (08.11.2017) - Introductory presentation by Prof. Stephan Böhm

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                          <p>Day 1 (08.11.2017) - Welcome speech by Prof. Sid Suntrayuth</p>
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  • Day 1 (08.11.2017) - Welcome speech by Prof. Sid Suntrayuth

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  • Day 1 (08.11.2017) - Digitalization presentation by Prof. Sid Suntrayuth

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  • Day 1 (08.11.2017) - Certification issurance by Prof. Sid Suntrayuth and Prof. Stephan Böhm

  • 171108_IWEMB_Audience
  • Day 1 (08.11.2017) - IWEMB audience

  • 171108_IWEMB_Participants
  • Day 1 (08.11.2017) - Participant group

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  • Day 2 (09.11.2017) - Introductory presentation by Prof. Peerayuth Charoensukmongkol

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  • Day 2 (09.11.2017) - Concept presentation by Prof. Peerayuth Charoensukmongkol

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  • Day 2 (09.11.2017) - Temple visit in Ayutthaya

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  • Day 2 (09.11.2017) - Visit of an elephant site

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  • Day 2 (09.11.2017) - Conference dinner

    Program of the 1st Conference Day // November 8, 2017

    International College of NIDA, Navamin building, Room 3001
    118 Moo 3, Serithai Road Klong-Chan, Bangkapi, Bangkok, Thailand

    9:00 Registration / Welcome
    9:30 Keynote 1: Professor Dr. Kamphol Panyagometh, Vice President for Research and Consulting Services
    10:00 Keynote 2: Associate Professor Dr. Piboon Puriveth, Dean of International College of NIDA
    10:30 Conference Introduction: Professor Dr. Stephan Böhm, RheinMain University of Applied Sciences, Germany
    10:40 Organizational Notes: Assistant Professor Dr. Sid Suntrayuth, International College of NIDA
    10:50 Paper presentation 1: “Country-specific Acceptance of Social Media Innovations: A Comparative Study on Thai and German Snapchat Usage” (Judith Eißer and Stephan Böhm)
    11:20 Paper presentation 2: “Does Tempting Environment Functional? The Impact of Online Store Environment on Purchase Intention” (Ariyaporn Nunthiphatprueksa and Sid Suntrayuth)
    11:50 Paper presentation 3: “The Chinese Food Safety of Electronic Commerce Supervision under the Era of Big Data” (Kexing Ni and Bin Wang)
    12:20 Paper presentation 4: “An Investigation of the Mobile Payment Adoption in Taiwan: An Application of Innovation Diffusion Theory” (Yi-Mu Chen)
    12:50 Lunch break 2nd Floor Navamintra Building
    13:50 Special Session A: “Sustainable Management and Entrepreneurship” by Asst. Prof. Dr. Sid Suntrayuth
    14:00 Paper presentation 5: “Mobile Government” (Lasse Berntzen, Milena Krumova and Marius Rohde Johannessen)
    14:30 Paper presentation 6: “NFC-enabled eTicketing in public transport - a standardized open ecosystem” (Ulrike Stopka, Gertraud Schäfer and Andreas Kreisel)
    15:00 Paper presentation 7: “The Affecting Factors on Consumer Purchase Intention in C2C Electronic Classifieds Marketplaces: A Thai perspective” (Pirunrat Meksopavankul and Sid Suntrayuth)
    15:30 Paper presentation 8: “Factors Affecting Consumers’ Perceived Advertising Value Regarding AR Ads” (Ela Sibel Bayrak Meydanoglu and Müge Klein)
    16:00 Paper presentation 9: “An Empirical Investigation in Thailand Regarding Social Media Usage Pathway to Psychological Distress” (Jawad Shamir)
    16:30 Panel Discussion on the topic of “Trends and perspectives on e- and m-business research” by: Prof. Dr, Stopka, Prof. Dr. Berntzen, Prof. Dr. Meydanoğlu and Prof. Dr. Böhm, moderated by Asst. Prof. Dr. Sid
    18:00 Social Dinner: Krua Tee Song (http://www.kruateesong.com/)
    Authentic Thai dishes

    Program of the 2nd Conference Day // November 9, 2017

    International College of NIDA, Navamin building, Room 3001
    118 Moo 3, Serithai Road Klong-Chan, Bangkapi, Bangkok, Thailand

    9:30 Keynote 1: Mr. Pawoot Pongvityapanu, Managing Director Talad.com and President of Thai E-Commerce Association
    10:00 Special Session; “The Future of Mobile” by Professor Dr. Stephan Böhm
    10:20 Paper presentation 10: “Contribution of Social Media Marketing Capability to Business Performance of Thai Firms” (Penpattra Tarsakoo and Sid Suntrayuth)
    11:10 Paper presentation 11: “Mechanism Improvement: the Current Administrative Regulation of China’s Mobile E-commerce” (Yin Zhaoyun, Wang Bin and Li Wei)
    11:40 Paper presentation 12: “Breakthrough and Innovation: A Study on the Insufficiency and Barriers in E-commerce Regulation by Chinese Government in the Era of Internet Plus” (Mou Yi and Wang Bin)
    12:10 Paper presentation 13: “Digital Marketing and Experiential Learning in Thailand: A Case Study of the Google Online Marketing Challenge” (Wendy Farrell)
    12:40 Closing session: Professor Dr. Stephan Böhm and Asst. Prof. Dr. Sid Suntrayuth
    13:00 Lunch break 2nd Floor Navamintra Building
    14:00 Social Program: Trip to Ayutthaya
    14.30 Depart NIDA
    15.30 Visit Wat Yai Chai Mongkol
    16.30 Visit Wat Phanan Choeng
    17.30 Visit Wat Phra Si Sanphet
    18.30 Dinner http://ruenthaisiam.com/
    Authentic Thai dishes